Your sales staff is the most important asset to your store. From the time a client walks in to the moment they make a purchase and walk out, the fate of your business lies in the hands of efficient sales staff. From hiring the right staff, to training and teaching them the right values, here’s how jewellers are equipping their sales staff to handle the toughest of clients says R Sugandha

These five jewellers from big cities and relatively smaller ones, tell us how they meet & greet their customers in order to make them feel comfortable and at ease